The Membership Imperative

In anticipation of upcoming changes in real estate industry regulations, concerning the distribution of listing data – see link – we are converting to an exclusive membership platform.

Our Just Sold reports are now available online behind a personal login at You can subscribe here.

Because of the costs associated with maintaining the membership website, we are introducing a monthly subscription fee of $1.00 – paid $3.00 quarterly.

Our existing email subscribers – that’s you – will continue to receive your existing service but new subscriptions will only be available on the new platform. Email distribution will also be available to new subscribers.

These changes are necessary to ensure that our services remain compliant with industry regulations and permit us to provide consumer reporting well into the future.

Introducing: The Just Listed Report

Since we began publishing the Toronto Homes Sold Report the most frequently asked question has been, “Why don’t you do the same for new listings”?

My thinking has been that information on current listings is freely available on the Internet. But people keep telling me that they would like to be able to easily reference new MLS® listings for a geographic area in a format that they could scan quickly every morning.

Well it’s here →

We are now publishing the Just Listed report as an online subscription service. The Just Listed report is posted early each morning and links to all of the listings published the previous day on the Toronto Real Estate Board’s MLS® system. See details on subscribing here →

There is a monthly subscription fee of $1.00 (paid $3.00 quarterly) which will help to cover our costs.

This is an online service with the reports appearing on the Sold.Watch website behind your login — it does not currently include email distribution.

The greatest advantage of the Just Listed report, in my opinion, is that you can stay fully informed on the local real estate market without ever having to contact an agent. You have our assurance that you will never, ever, be contacted by a salesperson or marketer because of you participation in this service.

Discover more with the “logged in experience” →

Good News and Bad News

First the Bad News

The Toronto Homes Sold report has been distributed as an email linking to all residential listings reported sold on the Toronto Real Estate Board’s MLS® system since May of 2011.

During that time we have received countless expressions of appreciation from our growing list of subscribers now approaching 30,000. But in light of recent developments, we fear that making this information available to you, in this form, may be threatening our ability to continue operating as a real estate brokerage.

So we are temporarily suspending the email distribution of our Toronto Homes Sold report until there is more clarity in the legal issues involved.

We firmly believe that unfiltered information about the real estate market is necessary to fully inform home buyers and sellers. Others say that agents are necessary to “interpret” market information … we would use a different word.

But stay tuned … WE WILL BE BACK.

Now the Good News

The main reason we do not want to lose access to the MLS® system:   Today we are officially launching a one-of-a-kind brokerage service … the Pay-What-You-Want MLS® listing.

Our Feeless MLS® Listing is a solution for you to list, promote and manage the sale of your property at a cost determined by you. While other real estate brokerages contract for substantial percentage fees, our mission is to empower our clients to realize more — both figuratively and literally. The price you pay for our MLS® listing, marketing and agency services is completely up to you.

We know, we know … what’s the catch?

Well, there isn’t one. We call it FairFee. If you appreciate and value the service you receive from us we’d truly appreciate your kind consideration.

You see, our approach to real estate brokerage is built on trust – and trust is a two way street. If we are asking you to trust us to represent your best interests, then it’s only right that we trust you to be fair with us.

Here’s the nitty-gritty of how our Feeless PlanTM works »

FraserBeach.Realtor [my personal URL]
Broker of Record
Select/Plan Real Estate Inc. – Brokerage

Information on ‘Sold’ properties

Last week the Toronto Star published an article that describes actions being taken by the Toronto Real Estate Board to restrict access to information as contained in our Homes Sold Report.

You can read the article here.

This weekend the Globe and Mail published this article.

For those of you who like this service and have an interest in having it continue, please tell everyone you know about these issues. Public interest and understanding can help bring positive change to the real estate marketplace.