When I started Select/Plan Real Estate Inc. in 1990, we were at the dawn of the Internet age. From the beginning I had a dream of creating an online system that allowed homeowners to offer their property for sale for a small fee and invite real estate agents to bring them buyers. But alas it was an idea before its time. The entrenched legacy structure of the real estate brokerage industry was not ready to permit such an approach. So for years we fell into a comfortable life of offering traditional real estate services at discounted prices.
But I never let go of the dream … and a lot has changed in 25 years. Now the Internet is an integral part of all of our lives and substantial change has taken place in ‘opening-up’ the real estate marketplace. Now we are ready and able to implement our vision.
For many people selling a home seems like a scary and complex undertaking. But it’s not, especially with good guidance and advice. By introducing our XFEE plan, we are trying to democratize access to the all-powerful MLS® system and to professional support and advice — all at fair cost.
Thank you for your interest,